Deepfakes, in essence, are synthetic media (typically video or audio) created by ai models to mimic real people’s faces, voices, or movements with eerie realism. What are deepfakes or deepfake technology? A deepfake is a piece of synthetic media created using artificial intelligence and machine learning.

In 2020, a deepfake video of joaquin oliver, a victim of the parkland shooting, was created as part of a gun safety campaign. Oliver's parents partnered with nonprofit change the ref and mccann health …