Its means belonging to it and it's means it is. but if we usually show possessiveness by adding an apostrophe and an -s, why doesn't that work here? The word it is a pronoun, and when you make a. Its is the possessive form of it. it's (with an apostrophe) is always short for it is (it's so fun) or it has (it's been nice knowing you).

It's and its are easy to confuse. It's is short for it is or it has. Its is the possessive form of it. Its provides technology services to increase the speed of business and availability of information in new ways that were never before possible. Supporting this vast range of technology are teams of. Its with no apostrophe, on the other hand, is the possessive word, like his and her, for nouns without gender. For example, the sun was so bright, its rays blinded me.

Supporting this vast range of technology are teams of. Its with no apostrophe, on the other hand, is the possessive word, like his and her, for nouns without gender. For example, the sun was so bright, its rays blinded me.