Its with no apostrophe, on the other hand, is the possessive word, like his and her, for nouns without gender. For example, the sun was so bright, its rays blinded me. Its means belonging to it and it's means it is. but if we usually show possessiveness by adding an apostrophe and an -s, why doesn't that work here?

It's vs its is one of the most common english grammar mistakes made. Its (no apostrophe) is the possessive form of the pronoun it. Most possessives use an 's, which is probably the reason that. It's and its are easy to confuse. It's is short for it is or it has. Its is the possessive form of it. Its is the possessive form of it. it's (with an apostrophe) is always short for it is (it's so fun) or it has (it's been nice knowing you).

It's is short for it is or it has. Its is the possessive form of it. Its is the possessive form of it. it's (with an apostrophe) is always short for it is (it's so fun) or it has (it's been nice knowing you). But, you might ask, don't apostrophes show possession, as in.