Using the influencer and makeup brand owner jefree star as a case study, i argue that the queer beauty influencer exists as a body for fantasy projection, with makeup acting as the mediator for afective Ò€¦ Jeffree star is a social media celebrity who has developed his own cosmetics company. Star has developed a loyal following over the years and this has contributed to the success of his company.

The thesis is subject to visual cultural research from its theoretical framework and, Ò€¦ The second scandal revolves around five youtube beauty influencers: Jeffree star, gabriel zamora, manny mua, nikita dragun, and laura lee.

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