The image & data archive (ida) is run by the laboratory of neuro imaging (loni) at the usc mark and mary stevens neuroimaging and informatics institute. Loni anderson, the beloved actress who played jennifer marlowe on the hit tv show wkrp in cincinnati, has died at the age of 79. Loni kaye anderson (august 5, 1945 †august 3, 2025) was an american actress.